There’s no doubt about the fact that mobile marketing is definitely the future and the passing year has proved to be the tipping point. Mobile marketing strategies span across all possible industries in this century. Omnipresent the way it has been, the marketers need to be on their toes to adapt and integrate the new ways of mobile marketing in their promotional strategies.
This blog is about the top 5 mobile marketing trends setting 2016 on fire goes like this:
Trend 1 – Mobile Video Advertising
The concept of mobile video advertising is gaining momentum. As more eyeballs shift from televisions and newspapers to smartphones, so does the marketing dollars! The main motto behind these videos is to firstly bring the glued eyes to their website or app and secondly win their hearts. There has been a steady paced growth in the year 2015 and the same is expected to be continued in this year with the revenue jumping to $13billion by the year 2020.
Another innovation being 360-degree video by which Facebook has provided its users with a brand new level of immersiveness. Facebook reports 8 million video views every day with 75% of it being in mobile devices. Thus, the root challenge for the marketers is to develop common ad video standards and forbidding the profusion of different formats.
Trend 2 – Mobile optimized websites vs Dedicated App
In the year 2016 optimizing your website will not be enough. You must go for a dedicated app for your company. The idea of apps is not only visually and mentally appealing but they prove to be much more functional and easily accessible for the users. Speed is what matters today, so your dedicated app definitely helps the users to access your products and services instantly thereby saving a lot of time and efforts. There has been a considerable growth observed in app indexing and also App Store Optimization (ASO) clearly hinting at the rise of number of apps and to make your app discoverable and, therefore, discovering you.
Trend 3 – Location-based Mobile Marketing Trend
Location-based mobile marketing will be the next big thing in this year. Minute transmitters using Bluetooth Low Energy(BLE) can easily detect other devices in nearby locations such as retail shops, cafes, malls etc. This technology will take mobile marketing to yet another level, where marketers can give an interactive experience to the consumers. On detecting a customer within the vicinity of the shop, the transmitters can immediately relay ‘deal of the day’ or ‘sale’ or ‘limited offer’ to their smartphones and they can just tap on their screens to avail the offer. This trend will not only help in acquiring loyal customers but also help in creating a strong customer relationship by providing personalized services. It is not a new idea, but it is time to catch up in the market.
Trend 4 – Mobile Marketing Automation
Mobile marketing automation will be amongst the hottest trends in the present year. This small pocket computer has become a tremendously dominant force with its global growth and pervasiveness. Mobile will become the focal point from a marketer’s point of view. Brands must strategically devise ways how to connect with the consumers on a personal basis and help in long term engagement. Mobile marketing automation will enable companies to gather and use data in a far more actionable way and deliver personalized messages in a timely fashion. This will keep your users hooked to you and result in potential LTV (lifetime value) users.
Trend 5 – Virtual and Augmented Reality
The trend which is to set this year on fire would be a virtual and augmented reality. As these technologies emerge, the customers can experience a whole new world of understanding and buying their products with touch, look and test of the product from the mobile devices without having to move an inch from their home. A few examples being setting the color of your walls virtually, or testing the makeup, or taking a small tour of the location prior to your visit all with the help of virtual reality. Armed with virtual and augmented reality, brands can reveal new ways to let customers experience their products and explore the brand’s lifestyle.
Few things have such profound effect on us and one such thing which we can’t ignore in this era is the humble brick that we carry in our pockets that is our smartphones!! Technologies are changing and so are the marketing strategies. You are standing on the bleeding edge of technology. So are you ready to gear up?
Digital Marketing Impact: http://www.algoworks.com/infographics/digital-marketing-trends-2016-an-infographic/
References: Mashable, Kissmetrics blog, Smart Insights, e-Consultancy blog